“Innovation” must be the most overused word in any software product description or company brand aspiration, and yet we still put it at the top of our product wish list. Whether we are talking about time-saving features, “ergonomic” workflow, or making the impossible a reality, we are all addicted to clever. While we all want the label, not every product can truly earn this distinction.
Big companies drool over startups' ability to fail fast, pivot, and try another tack without first having to sell the concept to the stock market or board members. Startups wish they had more resources, could hire more talent, and/or improve their odds of success by reaching a bigger audience before big companies gobble up their ideas. We’re stumbling over ourselves to be unique and to chase the dream of innovation.
So how do companies actually achieve the mythical i-word?
Is there a process or approach that can fuel a team to take on a fresh customer-focused perspective and test the path along the way?