...While I took the survey, the three women sat there politely, talked amongst themselves and fiddled with their tablets. I finished, got my gift card and walked away.
Then I noticed another person going over to the table to fill out the survey. I looked around the space and I realized the only people that were filling out this survey were glassy-eyed engineering-types who were stretching their legs and getting some coffee.
What do each of these folks know about their employer's data security needs?
I can save this data security company a ton of money right now – please go ahead and drag your survey results over to the Trash. There, I have just saved you tens of thousands of dollars that you would have spent designing products, services and campaigns that were destined to fail because they were based on meaningless data contributed by people who are not your customers!
Here's a better idea – listen to your customers!
Here are the five steps I would have followed at this data security company to learn more about my customers in this workspace.