Spark23 Product Advisory
Product Advisory

Spark23 Blog

Observations and advice on product strategy, product management, innovation, and business culture.

Interview with Go 2 Market Coach: Do you have a Product or do you have a Business?

Big thanks to Dave Hill, Jr. for giving me a platform and an opportunity to talk about my latest learnings in the land of Product Development, Lean Canvas, and Customer Development.

https://www.go2marketcoach.com/blog/do-you-have-a-product-or-do-you-have-a-business

An excerpt:

Every day that goes by, I want more customers involved in the process. I don’t think you’ll ever actually end up with too many customers hanging around while you’re developing a product for them. You can always get reactions and feedback to what’s going on and what you’re working on. Even if it’s something a customer has never seen before, your team may still feel really bullish about what you’re building. Customer reactions could be a huge help to the marketing team and how they’re going to sell and explain the story.
Alex Westner