Interview with Go 2 Market Coach: Do you have a Product or do you have a Business?

Big thanks to Dave Hill, Jr. for giving me a platform and an opportunity to talk about my latest learnings in the land of Product Development, Lean Canvas, and Customer Development.

An excerpt:

Every day that goes by, I want more customers involved in the process. I don’t think you’ll ever actually end up with too many customers hanging around while you’re developing a product for them. You can always get reactions and feedback to what’s going on and what you’re working on. Even if it’s something a customer has never seen before, your team may still feel really bullish about what you’re building. Customer reactions could be a huge help to the marketing team and how they’re going to sell and explain the story.

Interview with Go 2 Market Coach PART II: How Product Management and Marketing can collaborate to tell stories and align on KPI's

Wouldn't it be SO COOL if it changed colors?!?!

Wouldn't it be SO COOL if it changed colors?!?!